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Fender Jazzmaster prototype (1957)
Serial No. 32667
Photo by Michael Larson The oft-cited Fender lore—which happens to be true in this particular case—has it that in early 1957, production manager George Fullerton visited a small Fullerton paint store, where he came up with Fender’s first official custom color, soon dubbed Fiesta Red.
“No one that I know of, to my knowledge at least, had ever made colored instruments,” Fullerton later recounted. “And in talking to different people, it seemed like colored instruments might be an interesting way to go. And so one day I decided to make up a colored guitar, and I went down to the paint store and told the man what I wanted—that I wanted a red color. So I had it mixed—I said, ‘Now put some of that in; put a little bit of this in.’ Finally, he kept mixing and mixing, until I said ‘That’s about the color that I’m really interested in.’ So I came back with this paint and I had it put on that instrument.
“Well, it was kind of funny looking, really, because everybody had been used to the conventional, conservative kind of color on an instrument, and it was different. Anyway, I made it up and took it over to the sales office, and everyone over there, they really got a big laugh out of it. They said, ‘Who ever heard of a red guitar?’ Well, it was kind of different at that time; it was unusual. But fortunately for everybody, it turned out to be a very good thing, because that particular red was a very popular color. That became Fiesta Red.”
The Jazzmaster in the photo here is that guitar—George Fullerton’s 1957 Jazzmaster prototype guitar and the very first Fender instrument with a Fiesta Red finish.
The guitar’s body sat unused in Fullerton's office at Fender for four years. Sometime in 1961, the boys in R&D gave Fullerton an unusual new experimental Jazzmaster neck, which had an early round-laminated fingerboard composed not of maple, rosewood or ebony, but of black vulcanized fiber (like that used for pickup bobbins) coated with lacquer.
Fullerton had the neck attached to his ’57 prototype Jazzmaster body, thus creating an extremely unusual Fender guitar. He played it often as one of his favorite go-to instruments well into his later years. It bears his signature on the back of the headstock, and it was played at his memorial service in July 2009.
Fullerton’s personal Jazzmaster was one of the most historic pieces in his personal collection and is truly a special piece of Fender history. It is, as Geoff Fullerton put it in 2010, “A one-of-a-kind instrument, to put it mildly.”
to kaze covek koji se kune u GKG... muhh'daj!Dersu Uzala wrote:As ugly as it gets. Uuughlyyy.
guv'nor wrote:
Fender Jazzmaster prototype (1957)
Imas talenta za stating the obvious. GKG osvajaju nagrade po svetu za svoj dizajn.Duane wrote:to kaze covek koji se kune u GKG... muhh'daj!Dersu Uzala wrote:As ugly as it gets. Uuughlyyy.
kad se to za rokenrol dobijala nagrada?Dersu Uzala wrote:Imas talenta za stating the obvious. GKG osvajaju nagrade po svetu za svoj dizajn.Duane wrote:to kaze covek koji se kune u GKG... muhh'daj!Dersu Uzala wrote:As ugly as it gets. Uuughlyyy.
Oduvek.Duane wrote: kad se to za rokenrol dobijala nagrada?
m'jok... pravi r'n'r je mušotoku...Dersu Uzala wrote:Oduvek.Duane wrote: kad se to za rokenrol dobijala nagrada?
skoro da neznam nista, jos malo i tu sam... al ajde care, ko jos tebe vamo shvata ozbiljno, realno?Dersu Uzala wrote:Sta ti znas sta je pravi rokenrol. Ili bilo sta u zivotu. A da, procitao si na nekom forumu.
Napravi ga.Stalker wrote: a ovo mi je san.. bilo šta od ruskog masnog hardvera to jest
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